In this study, we examine how parents’ educational aspirations for their offspring (referred to as parental preferences) are related to university attendance. Even after controlling for the cognitive abilities of the child, we document a considerable variation in parental preferences, which are, in turn, strongly associated with university attendance. Utilizing regressions based on machine learning techniques, we also find that parental preferences exert a large and significant effect on university
attendance, even when accounting for factors that influence parental preferences, including parental education, household characteristics, effort, expectations, and the child’s cognitive and non-cognitive abilities.